These festive lottery-style cards are popular during the autumnal holiday. They typically feature Halloween-themed imagery like pumpkins, ghosts, or bats, and conceal symbols or prize amounts under a scratch-off coating. As an example, a participant might scratch off several areas to reveal three matching symbols, entitling them to a specific reward.
Their appeal lies in providing instant gratification and adding an element of chance and excitement to Halloween celebrations. These novelty items can serve as entertaining party favors, promotional tools for businesses, or creative alternatives to traditional trick-or-treat handouts. Historically, the format draws inspiration from state-run lotteries but adapted for a more lighthearted and accessible purpose.