The specific candy product, typically chocolate candies with a colorful candy shell, is re-themed and marketed for the Halloween season. These often feature special packaging, seasonal colors (such as orange, black, and dark green), and potentially limited-edition flavors relevant to the holiday. For example, one might find bags containing candies with a pumpkin spice flavor or packaging displaying Halloween-themed imagery.
The product’s seasonal availability drives consumer interest and purchasing. The thematic packaging and color schemes contribute to the overall festive atmosphere during October, capitalizing on the widespread celebration. Historically, candy companies have leveraged holidays like Halloween to boost sales and brand visibility through specialized products and targeted marketing campaigns.