The category encompasses a specific set of automated, often life-sized or scaled-down, figures sold at a particular retail establishment during the Halloween season of 2015. These products are designed to create startling or entertaining effects for Halloween displays. Examples would include moving zombies, talking witches, or creatures that jump out to surprise passersby.
The offerings of that year are important due to their role in setting trends for subsequent Halloween seasons. Their success (or lack thereof) helped dictate future product development and marketing strategies within the seasonal retail landscape. Furthermore, they provided a snapshot of popular horror themes and technological advancements in animatronics at that time.
