The focus is on attire and ensembles inspired by the popular online multiplayer social deduction game, often worn during the Halloween season. Examples include inflatable suits resembling the game’s characters in various colors, group costumes where participants dress as different crewmates, and DIY projects incorporating elements like the characters’ visors or backpacks.
This trend leverages the game’s widespread popularity and simple character design, making it a relatively easy and recognizable option for celebrants. Its appeal lies in its adaptability; individuals can choose different colors and accessories to personalize their look. The phenomenon indicates a connection between digital culture and traditional holiday customs, reflecting how gaming influences fashion and creative expression, particularly during themed events.