The phrase refers to Halloween-themed imagery, typically digital, that excludes a defined backdrop. Such assets are often employed in graphic design, web development, and digital marketing where integration with pre-existing layouts or designs is required. An example includes a graphic of a jack-o’-lantern, rendered without any surrounding scenery or color fills.
The utility of this type of image stems from its adaptability. Its absence of a background facilitates seamless incorporation into varied projects, circumventing the need for extensive editing to remove unwanted elements. Historically, designers would need to manually excise backgrounds, a time-intensive process; the availability of images pre-formatted in this manner streamlines workflows and reduces production time. This approach enhances brand consistency and allows for flexible application across diverse media.