The phrase denotes attire replicating the distinctive style of the Bratz doll franchise, adapted for the occasion of Halloween. These ensembles typically include bold makeup, platform shoes, and clothing reflecting current fashion trends popularized by the characters. An example would be recreating Jade’s specific outfit from a Bratz movie using similar pieces and accessories.
Replicating these characters’ looks offers several advantages, including a recognizable and fashionable theme, providing a source of inspiration for group costumes, and reflecting an interest in early 2000s pop culture. This practice stems from the enduring popularity of the Bratz brand and the cultural relevance of its aesthetic.