The phrase refers to attire designed to resemble the appearance of Deion Sanders, the football coach also known as “Coach Prime,” specifically intended for wear on Halloween. This can range from simple items like sunglasses and a Colorado Buffaloes jacket to more elaborate recreations of his signature gameday outfits.
The popularity of dressing up as the figure in question stems from his high profile in college football and his distinctive personal style. A costume of this nature allows individuals to express admiration for the coach and participate in broader cultural trends related to sports and celebrity.