The phrase refers to seasonal advertisements produced by two major beverage companies during the Halloween period. These audiovisual marketing pieces typically aim to associate the brands with the festive atmosphere, often employing imagery, themes, and narratives related to Halloween traditions such as costumes, trick-or-treating, and haunted houses.
The significance of such advertising lies in its potential to capitalize on heightened consumer engagement during a specific holiday. Benefits include increased brand visibility, enhanced brand image through association with positive emotions, and a potential boost in sales. Historically, these campaigns have demonstrated a competitive dynamic between the two companies, each striving to create memorable and impactful advertisements that resonate with consumers.
