The phrase refers to commercially available insect-themed attire, specifically marketed for celebratory occasions during the autumnal season. These are generally sold by a national chain of seasonal retail outlets specializing in dress-up items. Such outfits frequently include black and yellow stripes, wings, and antennae, emulating the appearance of a pollinating insect.
The popularity of such items is rooted in several factors. The attire can provide a playful and recognizable visual theme for seasonal events, is often available at accessible price points, and provides a readily available option for those seeking a quick and recognizable dress-up solution. The commercial success of this item reflects the broader market demand for easily accessible, themed attire during specific times of the year.