The phrase describes attire intended to emulate the appearance of the country music icon, Hank Williams Jr., specifically for the holiday of Halloween. This often involves recreating his signature look, which typically includes a cowboy hat, beard, sunglasses, and Western-style clothing, perhaps with a southern rock edge. A potential example would be dressing in a cowboy hat, a long-sleeved shirt with a denim jacket, and sporting a fake beard to mimic Williams’ distinctive image.
The appeal of recreating the performer’s image stems from his lasting influence on country and southern rock music. Embodying the persona provides a recognizable and often nostalgic connection for those familiar with his work. The historical context is rooted in Williams’ long and successful career, making him a recognizable figure across generations of country music fans.