This specific type of attire replicates the appearance of the Burger King mascot, typically for the purpose of celebrating the Halloween holiday. The getup usually includes a large, plastic mask representing the character’s face and regal attire, meant to resemble the outfit worn by the brand’s iconic figurehead.
The popularity of emulating the fast-food monarch stems from a combination of brand recognition, humor, and the desire for a distinctive and easily identifiable costume. The commercial icon provides a recognizable reference point, offering a playful and often ironic take on traditional Halloween themes. This type of costuming approach has become common in popular culture.