The term encompasses a specific category of attire designed for Halloween celebrations. These outfits typically incorporate elements of traditional bridal wear, modified to evoke a ghostly or deceased appearance. Examples include tattered wedding gowns, pale makeup to simulate death, and accessories such as decaying bouquets or skeletal embellishments.
The popularity of this theme stems from its fusion of contrasting concepts: the purity and joy associated with marriage, juxtaposed with the macabre imagery of death and the supernatural. Its appeal lies in its capacity to be both elegant and frightening, allowing for creative interpretations and personalized variations. The concept draws on historical and literary tropes of vengeful or tragic female spirits.
