The phenomenon involves garments and accessories designed to resemble the characters from the popular online multiplayer game during the annual celebration associated with costumes and revelry. These items allow individuals to embody the bean-shaped avatars featured in the game during festive occasions.
The appeal stems from the game’s widespread popularity, coupled with the desire for creative and recognizable attire during a specific holiday. The use of recognizable characters provides a readily identifiable visual reference and allows individuals to participate in popular culture through costuming.