An organized, seasonal event in Milwaukee involves participants visiting multiple bars or pubs in a designated area, typically while wearing Halloween costumes. These events often feature drink specials, costume contests, and a general atmosphere of festive celebration centered around the Halloween holiday. As an example, groups of costumed individuals might move from establishment to establishment along Brady Street, contributing to a lively street scene.
Such gatherings provide economic benefits to participating establishments by increasing patronage during a traditionally slower period of the year. They also offer a structured and often safer alternative to unorganized celebrations, encouraging responsible drinking through planned routes and sometimes, designated transportation options. Historically, these events build on established traditions of communal celebration and costuming, evolving into contemporary, commercially driven social experiences.
