The item in question is a seasonal countdown product, typically presented in a themed box with multiple compartments. Each compartment contains a small treat, toy, or trinket related to specific intellectual property, and is designed to be opened on a designated day leading up to a particular holiday. An example would be a box featuring characters from animated films associated with a spooky holiday, containing miniature figurines or themed accessories intended to be unveiled daily during the month prior to October 31st.
Such items capitalize on the anticipation and excitement surrounding a holiday. They provide a tangible method for marking the passage of time, while also offering a small reward each day. This format has historical precedents in other holiday traditions, but the adaptation using popular media licenses allows for a targeted appeal to fans and collectors. The perceived value lies not only in the individual contents but also in the experience of the daily reveal and the potential for collectibility of the enclosed items.
