The phrase refers to a specific seasonal product offering combining intellectual property, holiday themes, and a retail channel. It denotes a holiday-themed train set featuring characters and designs owned by The Walt Disney Company, specifically tailored for Halloween, and sold through Costco Wholesale Corporation. The item is typically available for a limited time during the Halloween season.
Such collaborations benefit all parties involved. The entertainment company gains extended visibility of its characters during a popular holiday. The wholesale retailer enhances its seasonal merchandise selection, attracting customers seeking unique and themed products. Consumers, in turn, have access to a collectible item blending recognizable characters with holiday decor, often at a competitive price point associated with the retailers membership model. The availability is usually time sensitive, generating consumer interest and urgency.
