The phrase refers to a seasonal promotional offering anticipated from a well-known pizza chain. This product is expected to be a pizza, potentially with special toppings, crust, or packaging, released in conjunction with the Halloween holiday in the year 2024. An example would be a pizza with ghost-shaped pepperoni or delivered in a Halloween-themed box.
Such a seasonal product provides several advantages. It serves as a marketing tactic to capitalize on the holiday’s popularity, potentially increasing sales and brand visibility during that period. Historically, limited-time offerings have proven effective in attracting both existing customers and new clientele through novelty and a sense of urgency.