The phrase designates attire choices inspired by the 2004 film Ella Enchanted, typically worn on October 31st. These costumes often replicate outfits worn by the protagonist, Ella, or other characters in the movie, such as Lucinda or Prince Charmont. A popular example would be a young girl dressed in a ball gown similar to the one Ella wears to the royal ball.
The appeal stems from the film’s enduring popularity and its fairytale aesthetic. Dressing as characters from the film provides an opportunity for individuals, particularly children and teenagers, to embody the values of kindness, courage, and breaking free from imposed limitations presented within the story. Furthermore, the visually distinctive designs of the costumes offer ample opportunities for creativity and self-expression.
