The phrase refers to cat-themed makeup designs specifically intended for use during the Halloween holiday. It denotes a style of cosmetic application that emulates feline features, often incorporating elements like whiskers, a defined nose, and stylized eyes. An example is the application of black eyeliner to create a winged or pointed shape, combined with white or light-colored eyeshadow to highlight the inner corners of the eyes, alongside the drawing of whiskers on the cheeks using black eyeliner or face paint.
Its significance lies in its accessibility and adaptability as a costume choice. The style allows for varying degrees of complexity, ranging from simple and quick applications to elaborate and artistic transformations. Historically, animalistic makeup has been used in celebrations across cultures, and this specific application builds upon that tradition by offering a recognizable and easily achievable look for Halloween festivities. The result is a popular option for individuals seeking a festive and identifiable costume without requiring significant time, expense, or specialized skills.