The phrase refers to an ensemble that imitates the stereotypical attire and appearance of individuals associated with the fictional Globo Gym, a fitness center depicted in popular culture. Typically, such an outfit includes brightly colored athletic wear, sweatbands, and possibly accessories like a dodgeball to reference a specific scene. For example, an individual might wear a purple headband, a tight-fitting workout shirt with the Globo Gym logo (often homemade), and short shorts to achieve the desired comedic effect.
Its appeal stems from the comedic nature of the source material. The gym and its characters are exaggerated parodies of fitness culture, making the look easily recognizable and humorous. This type of costume allows individuals to showcase their appreciation for the film while also providing an opportunity for lighthearted self-deprecation and participation in a broader cultural reference. Its historical context is tied directly to the release and enduring popularity of the movie it references, meaning it enjoys waves of popularity during specific anniversaries or cultural moments highlighting comedic cinema.