The yearly promotional period celebrated by The Walt Disney Company occurs approximately six months before Halloween. This event features announcements, releases, and themed experiences related to Disney’s Halloween offerings across its various business segments, including theme parks, merchandise, and media.
This marketing initiative serves to maintain audience engagement during a period traditionally devoid of major holiday promotions. Furthermore, it allows the company to gauge consumer interest in planned Halloween-themed products and events. Historically, the event has grown in scope, reflecting the increasing cultural significance of Halloween and related celebrations.