The annual promotional offering from the fast-food chain Wendy’s, typically launched in anticipation of the Halloween season, provides a themed set of toys included with kids’ meals. The offering scheduled for 2024 will continue this tradition. These toys often tie into popular children’s media or feature Halloween-centric designs, providing a collectible element with meal purchases.
These seasonal promotions serve to enhance the family dining experience, offering added value and entertainment for younger customers. Historically, such initiatives have been effective in driving family traffic and increasing kids’ meal sales during the promotional period. The potential collectible nature of the items may also encourage repeat visits.