The annual Halloween Horror Nights event at Universal Studios theme parks incorporates intellectual property from the horror genre, often featuring haunted houses and scare zones themed after popular films and television series. The “Scream” franchise, a series of self-aware slasher films, has been a recurring theme, creating immersive experiences based on its characters and settings.
Integrating established horror properties like the “Scream” franchise enhances the overall attendee experience by leveraging pre-existing fanbases and narrative familiarity. These integrations contribute to heightened anticipation, broader appeal, and potentially increased attendance. Furthermore, the use of recognized brands provides a framework for creative design and marketing efforts.