The seasonal transformation of the Pennsylvania-based amusement park into a Halloween-themed destination involves extensive decorations, specialized entertainment, and the adaptation of existing attractions to reflect the holiday. This annual event typically occurs during select weekends in the autumn months.
The attraction’s Halloween-themed events offer several benefits, including extended operational periods beyond the traditional summer season, increased revenue generation through specialized ticketing and merchandise, and enhanced brand recognition as a family-friendly destination. The historical precedent for these types of events can be traced back to similar efforts by other amusement parks seeking to maximize profitability and customer engagement during the shoulder season.