The phrase refers to apparel and accessories intended to replicate the appearance of the characters from the 1980s animated television series Jem and the Holograms, specifically for the occasion of Halloween. These ensembles typically aim to capture the distinct, glamorous, and colorful style associated with the show, often featuring elements such as bright pinks, purples, and blues, as well as distinctive makeup and hairstyles.
Recreating this look for celebratory events allows individuals to express nostalgia for the era and embody the iconic, empowered personas of the characters. The resurgence in popularity of 1980s pop culture has contributed to a heightened interest in recreating the distinctive fashions of the time, and the cartoon’s emphasis on music, fashion, and positive messages resonates with many seeking a vibrant and engaging costume choice. The visual boldness of the characters makes for striking and memorable appearances.