The annual Halloween event, specifically the 2022 iteration at Universal Studios theme parks, offered immersive horror experiences. These experiences typically included haunted houses, scare zones, and live entertainment, all centered around popular horror films, television shows, and original concepts. A prominent example is the incorporation of intellectual property like “The Weeknd: After Hours Nightmare” alongside original creations.
The event holds significant importance for the theme park, generating substantial revenue and attracting a large influx of visitors during the fall season. Its success stems from the detailed set design, intricate costuming, and intense performances that create a heightened sense of fear and excitement. The events historical context lies in the evolution of themed entertainment, building upon earlier haunted attractions and gradually incorporating cinematic elements and sophisticated production techniques.