The immersive walkthrough attractions at Universal Studios’ annual Halloween Horror Nights event in 2019, featured a curated selection of themed environments. These ranged from original concepts designed by the event’s creative teams to adaptations of popular intellectual properties from film and television. The houses provided guests with detailed, often terrifying, experiences. Examples included recreations of locations from established horror franchises and original stories tailored to elicit fear and suspense.
These temporary structures are a key component of the event, drawing significant crowds and media attention. The success of an event often depends on the quality and variety of these walkthrough experiences. Historically, such attractions have been instrumental in establishing Halloween Horror Nights as a leading Halloween-themed entertainment destination, contributing significantly to its economic impact and brand recognition.