Apparel designed to mimic canine Halloween attire, but scaled and adapted for wear by people, represents a niche within the broader costume market. Examples include oversized Dalmatian suits, inflatable golden retriever getups, and human-sized versions of popular dog-themed outfits like hot dogs or superheroes.
The appeal of this specific category likely stems from a desire for humor, novelty, or matching ensembles between pet and owner. Historically, coordinated outfits have signified bonding and shared identity, which may partially explain the interest. The benefit is self-expression through playful designs and generating light-hearted interactions.