The concept blends the traditional symbolism of matrimony with the playful and often macabre nature of a specific holiday. This involves utilizing a gown typically associated with weddings as the foundation for a Halloween disguise. Examples range from a zombie bride to a ghostly apparition or a character inspired by popular culture, all incorporating the garment.
The appeal lies in its versatility and inherent visual impact. The familiar image of bridal wear provides a strong starting point for creating memorable and imaginative disguises. Historically, using unconventional or repurposed clothing for costuming has been a long-standing Halloween tradition, and this practice aligns with that spirit, adding a layer of social commentary or ironic humor.