These decorative appliques combine iconic characters with the seasonal festivities of October 31st, typically applied to fabric using heat. For example, an image of Mickey Mouse dressed as a vampire affixed to a child’s trick-or-treat bag exemplifies such a product.
The appeal lies in the personalization and customization they afford clothing and accessories. This enhances the wearer’s or user’s experience and expression of their love of all things Disney and Halloween, simultaneously adding thematic elements to ordinary objects. They offer a relatively inexpensive way to individualize garments, bags, and other items, and have existed for years as an alternative to costly bespoke Halloween-themed merchandise.