The phrase describes a specific type of themed attire designed for Halloween celebrations. This attire conceptually represents a popular mixed alcoholic beverage. An example would be an outfit incorporating elements such as a deer head (referencing the Jgermeister brand) and a visual representation of an explosive element (simulating the “bomb” aspect, often red or orange to suggest the Red Bull energy drink commonly mixed with Jgermeister). The concept inherently involves a degree of humor and plays on popular culture references.
The appeal of such a costume stems from its novelty and recognizability. It provides an immediate conversation starter and indicates an understanding of current trends and popular beverages. Historically, themed costumes have consistently held appeal for individuals seeking to express their personality and sense of humor. The specific pairing represented by this costume reflects a trend towards referencing readily identifiable brand associations in festive attire.