The phrase refers to a specific promotional period anticipated at Joann Fabrics stores and online, centered around the Halloween holiday in the year 2024. It encompasses potential sales, themed merchandise, crafting supplies, and decorating items specifically geared toward Halloween-related projects and celebrations at this retailer.
This type of promotional focus is strategically important for retail businesses. It allows them to capitalize on seasonal demand, attract customers seeking specific items, and generate significant revenue during a concentrated period. Retailers often plan months in advance for such events, coordinating inventory, marketing campaigns, and in-store displays. Understanding the timeline and offerings of these promotions allows consumers and crafters to plan their projects and purchases effectively.