The subject of this analysis is a promotional event centered around a brand (“Kelsey Charms”) and the Halloween holiday, structured as a competition. Typically, such initiatives involve participants creating content or engaging in activities related to the brand and the Halloween theme to win prizes.
These types of events serve multiple purposes for the organizing entity. They increase brand visibility, drive engagement with the target audience, and can generate user-created content which further promotes the brand. Historically, holiday-themed contests have proven to be effective marketing tools due to their ability to capitalize on seasonal enthusiasm and social sharing.
