The expression represents a Halloween-themed outfit inspired by the vibrant and colorful aesthetic of the Lilly Pulitzer brand. These outfits often incorporate the brand’s signature floral prints and preppy style into festive or character-based costumes for the holiday. As an example, an individual might dress as a mermaid, incorporating Lilly Pulitzer fabrics into the tail and top, or adapt a classic character like a pirate with a decidedly bright and patterned twist on traditional attire.
The popularity of such ensembles stems from a desire to blend a distinctive, recognizable fashion sensibility with the celebratory nature of the occasion. Benefits include expressing individuality through a recognizable style, elevating the average Halloween costume with high-end design elements, and creating a look that is both unique and visually appealing. Historically, the brand has always represented a particular lifestyle, and these costumes extend that brand identity into holiday celebrations.
