The phrase identifies attire choices inspired by a cinematic depiction of a popular television character for the specific purpose of Halloween celebrations. It encompasses outfits worn by the protagonist or other characters in the film adaptation and reimagined as fancy dress for costume parties or trick-or-treating.
The popularity stems from nostalgia, brand recognition, and the generally lighthearted and relatable nature of the source material. The film, being aimed at a younger demographic, offers a wide array of adaptable styles and easily recognizable accessories, making it a convenient and fun option. Further, it provides a specific, identifiable theme, distinguishing it from generic Halloween choices.