The term refers to a specific thematic element frequently incorporated into the annual Halloween Horror Nights events held at Universal Studios theme parks. This element typically involves the inclusion of a character named Megan, often depicted within a haunted house or scare zone. As an example, a past event might have featured a haunted house themed around a terrifying doll named Megan, inflicting fear and chaos upon visitors.
The strategic incorporation of familiar or topical horror figures enhances guest engagement by leveraging pre-existing cultural understanding and fear. By including characters with established narratives or recent media exposure, the event benefits from immediate recognition and amplified anticipation. This method allows event organizers to tap into current trends and create a more impactful and immersive experience for attendees.