The focus is on collectible, stylized plush toys released during the Halloween season of 2024. These toys are often packaged in blind boxes or bags, creating an element of suspense and surprise surrounding which character is obtained. This element, combined with the limited availability of certain characters, contributes to collectibility and enthusiast engagement.
The appeal stems from the combined elements of holiday theming, character design, and the pursuit of completing a set. This creates a community around trading, collecting, and speculating on the rarity of particular figures. Furthermore, the release can capitalize on established character franchises, adding an extra layer of nostalgia and fan engagement.