The application of cosmetic colorants to the visage, often associated with a particular retail outlet and the autumnal holiday characterized by costumes and themed decorations, serves as a means of temporary personal transformation. This practice allows individuals to embody characters, creatures, or concepts, enhancing the immersive experience of related festivities.
Such adornment provides a creative outlet for self-expression, fostering a sense of community and shared enjoyment during celebrations. Historically, similar practices have roots in various cultures, employed for ritualistic purposes, theatrical performances, or tribal identification, showcasing the long-standing human impulse to alter appearance for specific events and social contexts.