The composite term refers to advertising campaigns undertaken by the Pepsi and Coca-Cola companies, specifically designed for promotion during the Halloween season. Such marketing efforts generally involve visual imagery, thematic messaging, and often, limited-edition packaging that aligns with the traditional aesthetics associated with Halloween celebrations. For example, a television spot featuring the respective brand’s product within a haunted house setting or a can decorated with spooky characters would be typical manifestations.
These seasonal campaigns are important for several reasons. They leverage the cultural popularity of Halloween to drive sales during a crucial retail period. Furthermore, they provide opportunities for brand engagement, fostering customer loyalty through creative and memorable experiences. Historically, these campaigns have evolved from simple thematic graphics to elaborate, multi-platform strategies incorporating social media and interactive elements.
