The annual occurrence featuring the iconic electric-type Pokmon, Pikachu, within the popular mobile game, Pokmon GO, during the Halloween season. This event typically involves Pikachu appearing more frequently in the game, often wearing a special Halloween-themed costume, such as a witch hat or a spooky mask. Examples include encountering Pikachu dressed as a Litwick or a Mimikyu during this limited-time period.
The seasonal event provides several advantages for players. It offers an opportunity to collect a rare variant of Pikachu, adding to their in-game collection. Furthermore, the increased spawn rate of Pikachu during this timeframe facilitates easier completion of certain research tasks or challenges that require catching numerous Pokmon of this specific type. Historically, these events have been key drivers of player engagement during the Halloween period, encouraging participation through exclusive content and limited-time rewards.