The phrase denotes a specific type of attire intended for celebratory occasions, typically October 31st. It involves garments and accessories designed to replicate the appearance of a character originating from a popular media franchise aimed primarily at a young audience. As an example, a child might wear a pink dress, style their hair in a similar manner to the character, and possibly include character-specific markings to embody the intended figure.
Such an ensemble provides an avenue for imaginative expression and role-playing, common activities among children. The creation and adoption of these outfits can foster creativity and social interaction. Furthermore, these themed costumes can reflect broader trends in popular culture and media consumption habits. The commercial availability of such items underscores their marketability and appeal to a specific demographic.