The phrase identifies a promotional message, specifically an advertisement, featuring a particular actor, Chris Pratt, and related to the Halloween season. It signifies a marketing campaign timed to coincide with the holiday, potentially involving themed products, services, or content endorsed by the celebrity.
Such a promotional activity leverages the actor’s popularity and recognizability to capture consumer attention during a peak spending period. The association with a well-known personality can increase brand awareness, drive sales, and enhance audience engagement. Historically, celebrity endorsements have proven effective in influencing consumer behavior, and seasonal marketing campaigns capitalize on the cultural significance and heightened consumer activity surrounding specific holidays.