The phrase refers to a specific type of Halloween costume, inspired by the Queen of Hearts character commonly associated with Lewis Carroll’s Alice’s Adventures in Wonderland, and sold at or through Spirit Halloween, a seasonal retail chain specializing in costumes, decorations, and accessories. This costume typically includes elements such as a red and black dress or gown, heart motifs, a crown or tiara, and sometimes accessories like a scepter or playing cards. The association with Spirit Halloween indicates a specific vendor and style range for this particular character depiction.
The popularity of character-themed attire for Halloween underscores a broad cultural interest in both classic literature and the holiday’s tradition of dressing up. The Queen of Hearts, as a recognizable and dramatic character, offers an opportunity for individuals to embody power and theatricality. The availability of these costumes through retailers like Spirit Halloween facilitates easy access to complete and themed outfits, catering to diverse age groups and preferences. This accessibility contributes to the widespread adoption of character-based costumes during the Halloween season.