The phrase identifies a specific set of attire choices appropriate for the Halloween season. These outfits are inspired by characters and styles featured in the television series Riverdale. Examples include dresses mirroring those worn by Betty Cooper, jackets evocative of Jughead Jones’s signature look, and ensembles reminiscent of Cheryl Blossom’s bold fashion statements.
The increasing interest in dressing as characters from the aforementioned television series highlights its impact on popular culture. It provides individuals with an avenue to express their fandom and participate in group costume themes at Halloween events. The trend also reflects broader interest in television and film as sources of inspiration for celebratory apparel.