The annual seasonal event within the popular mobile game My Singing Monsters that celebrates the spooky season. It typically introduces new monster variations, decorations, and themed content, aligning with the festivities of October 31st. An example is the release of unique monster skins adorned with Halloween-specific costumes and accessories.
The celebration is strategically significant for enhancing user engagement and retention. The limited-time availability of exclusive monsters and decorations encourages players to actively participate. Historically, these types of in-game events have demonstrated a positive correlation with increased app usage and in-app purchases, providing a beneficial boost to the game’s revenue stream.
