The selection of holiday-themed confectionery and treats offered under the “Annie’s” brand for the Halloween season constitutes a specific product category. These items often include variations of familiar snack foods, such as bunny crackers and fruit snacks, modified with seasonal colors, shapes, and packaging designs to appeal to consumers during the Halloween holiday. As an example, “Annie’s” might release a limited-edition version of its cheddar bunnies in orange and black, packaged with Halloween-themed illustrations.
The availability of such themed products caters to consumer demand for festive and convenient treats during the Halloween period. Parents may purchase these snacks for inclusion in school lunches, trick-or-treating handouts, or Halloween parties. The “Annie’s” brand often emphasizes natural and organic ingredients, which may appeal to health-conscious consumers seeking alternatives to traditional Halloween candies. The brand’s reputation for quality and recognizable character imagery potentially contributes to its success in this seasonal market.
