The phrase identifies a specific animatronic Halloween decoration sold by a seasonal retailer specializing in costumes and decorations. These decorations typically feature a character, often undead or skeletal, posed as if exhuming a grave, frequently incorporating sound effects and movement to enhance the spooky atmosphere.
The appeal of such items lies in their ability to create immersive and frightening Halloween experiences. They contribute to the overall ambiance of haunted houses, yard displays, and themed parties, enhancing the entertainment value for participants and observers. The history of such items reflects a broader cultural fascination with death and the macabre, particularly during the Halloween season, drawing upon established tropes found in horror fiction and folklore.