The phrase refers to the temporary Halloween store, Spirit Halloween, located in Palm Desert. These stores typically operate in the months leading up to Halloween, offering a wide assortment of costumes, decorations, and accessories related to the holiday. As an example, a resident of Palm Desert might visit the establishment to purchase a costume for a Halloween party.
The presence of this type of seasonal retailer provides a number of benefits to the local community. It offers seasonal employment opportunities for residents. Furthermore, it supplies a convenient local source for Halloween-related merchandise, negating the need for residents to travel longer distances or rely solely on online retailers. Historically, the temporary nature of these stores reflects a seasonal retail strategy, capitalizing on the concentrated consumer demand surrounding specific holidays.