These ensembles replicate the appearance of Abby Cadabby, a popular fairy character from the long-running children’s television program, Sesame Street. They are typically marketed towards young children for use during the Halloween holiday, costume parties, or imaginative play. These costumes often feature signature elements of Abby’s design, such as her pink skin, iridescent wings, and wand.
The appeal stems from the character’s positive representation of kindness and imagination, making such costumes a desirable choice for parents and children. Historically, Sesame Street characters have been a consistently popular theme for children’s costumes, reflecting the show’s enduring influence on children’s culture. Choosing a familiar and beloved character provides children with confidence and allows for easy recognition among peers.