The procurement, production, and distribution networks that deliver seasonal Halloween merchandise to retailers experienced significant disruptions. These challenges encompass delays in manufacturing, increased shipping costs, port congestion, and material shortages, ultimately impacting the availability and pricing of costumes, decorations, and related products for consumers.
The effective management of these logistical considerations is vital for retailers dependent on short selling windows, particularly those that operate on a pop-up model. Failure to navigate global and domestic transport limitations can lead to reduced sales, decreased profitability, and potential damage to brand reputation. Examining past instances reveals that unforeseen circumstances, such as geopolitical events or sudden surges in demand, can further exacerbate these challenges.
